Listen to Diane Smahlik tell the infamous story of Ettore Sttecone hat. The hat that started it all for Ettore Products Company and the Window Cleaning industry.
"There's was a company based in New York who we still do business with called the J. Racenstein Company. They were called, what they called them not rag mongers, but something. They were in the rag business, and they sold stuff like that and everything. So he [Ettore] said that's who he had to get to sell his product. So he went back east and he went to [see] at the time George Racenstein."
Ettore Products Company teamed up with Doug Apt of J.Racenstein Company for this Live Q&A session to answer caller questions about all things window cleaning related. Including the perennial question, “How do you pronounce “Ettore?” Jump to 04:10 to find out!