Listen to Diane Smahlik tell the infamous story of Ettore Sttecone hat. The hat that started it all for Ettore Products Company and the Window Cleaning industry.
"There's was a company based in New York who we still do business with called the J. Racenstein Company. They were called, what they called them not rag mongers, but something. They were in the rag business, and they sold stuff like that and everything. So he [Ettore] said that's who he had to get to sell his product. So he went back east and he went to [see] at the time George Racenstein."
Ettore Products Company and Detroit Sponge & Chamois team up for this latest Live Q&A session. Tune in to listen as Wayne Schultz (Ettore) and Mike Waroway (Detroit Sponge) talk about the history of window cleaning and what it is like to work for multi-generation companies that trace their roots back to the hard-working immigrants who founded them.